A Complete Guide to OTT and Free Streaming Evolution
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These days, OTT services are receiving a lot of love from users.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are well-known examples.
Unlike traditional cable TV, users can choose what they want to Free streaming watch at any time.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
In addition, OTT is cheaper than conventional subscription TV.
Watching on phones or tablets anytime is a major benefit.
As OTT prices continue to rise, users are becoming more cost-conscious.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
KT recently introduced “Gi Live,” a FAST service that gained attention.
As the traditional market slows, FAST is becoming a new profit model.
The main benefit of free platforms is zero subscription fees.
It also offers various content, expanding user choice.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.
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